Digital marketing, measured

Your budget takes every path at once. We measure what each path actually returns. Then we stop paying for the ones that don’t.

Search, paid media, social, content and email — planned against your economics, reported against a fixed baseline, and cut back to what works.

Request a consultation See what we do
76%Average revenue lift
120M+Audience reached
91%Of partnerships renew
160+Programs delivered
75+Clients advised
600+Designs produced

About

Marketing that behaves like the rest of the business.

Efficient Digital Marketing Agency plans and runs digital programs for companies that want their marketing to be measured, accountable, and defensible in a board meeting. We are a small team of channel specialists rather than a layered account structure, which is why the person who builds your campaigns is the person you speak to about them.

We work across search, paid media, content, social and email. What changes between clients is not the channel list — it is the discipline. We establish what each channel returns before we scale it, we hold the baseline constant so improvement means something, and we say so plainly when something is not working. Most agencies are paid to spend. We would rather be paid to stop.

The problem

Most marketing spend isn’t wasted on purpose. It’s just unmeasured.

Almost every company we audit is already doing sensible things. The failure is rarely the idea — it is that nothing in the reporting chain is built to tell you which of them to stop.

  1. 01

    Attribution stops at the click.

    Every platform reports the contribution it can see, which is its own. Nobody reconciles those claims against what actually closed, so the same conversion gets paid for three times.

  2. 02

    Every channel is graded on its own scale.

    Impressions here, open rates there, sessions somewhere else. None of it converts into a single number a finance director can compare, so budget gets set by argument rather than evidence.

  3. 03

    Nobody is paid to recommend less.

    Agencies bill against media spend and headcount. Proposing to cut a channel is proposing a pay cut, so it does not get proposed — the underperforming line item is quietly carried instead.

  4. 04

    Reporting arrives after the decision.

    A monthly deck delivered on the twelfth is a description of a month you can no longer change. By the time the pattern is visible, another cycle of budget has already gone out.

Why us

Three things you can hold us to.

Specialists, not a template.

Search, paid media, social and content are each run by people who do only that. You get the person who knows the channel, not an account manager relaying your questions to someone else and relaying the answer back a day later.

Your numbers define the work.

Before anything is built we agree what success is and how it will be measured. The strategy follows from your objectives, your margins and your audience — not from a deck we reuse with the logo swapped.

Answers, not tickets.

Direct access to the people running your program, reporting in plain language, and a straight answer the moment something underperforms — including when the honest answer is that we got it wrong.

We would rather lose a line item than lose your trust. Everything we recommend is something we would fund ourselves.

Services

Six channels we run end to end.

Most engagements start with one and add others once the first is returning. We will tell you which of these we would not run for you, and why.

01

Search engine optimization

Keyword and intent research, technical SEO, on-page work, internal linking, and content built to rank for terms that convert rather than terms that are easy to win.

Reported on qualified organic traffic and assisted revenue — not impressions.

02

Pay-per-click advertising

Account and campaign structure, keyword and audience selection, ad creative, landing page alignment, and continuous optimization across search, shopping and paid social.

Managed to cost per acquisition, with spend pulled from anything that drifts.

03

Social media marketing

Strategy, creative production and day-to-day management across Facebook, Instagram, X, LinkedIn and the platforms where your audience actually is — which is not always all of them.

Built for conversion and measured past follower counts.

04

Content marketing

Editorial planning built around search intent and the questions buyers ask before they are ready to talk to you. Written by people who take the time to understand the category.

Every piece has a job, a target term and a review date.

05

Email and lifecycle

Nurture, onboarding, re-engagement and win-back sequences that carry the leads your other channels generate through to a decision instead of letting them cool in a list.

Usually the cheapest revenue in the account, and usually the most neglected.

06

Website design and development

Landing pages, campaign microsites and full builds designed to convert the traffic everything else produces, with analytics and conversion tracking implemented properly from the start.

Fast, accessible, and yours — built on your infrastructure, in your accounts.

Process

Three steps. You know the cost and the expected return before the second one ends.

  1. 01

    Discovery and analysis

    We learn the business, the margins, the audience and the competitive position. We audit what you already run and reconcile it against your own revenue data, then record a baseline — so that any later claim of improvement means something specific.

    Ends with: a written read on what is working, what is not, and what it is costing you.

  2. 02

    Strategy development

    A written plan: the channels, the messaging, the budget split, the timeline and the number each part is expected to return. Where we are uncertain, we say so and size the test rather than the commitment. You approve it before anything is spent.

    Ends with: an approved plan with a target attached to every line.

  3. 03

    Implementation and execution

    We build and run it — technical SEO, campaigns, creative, landing pages, sequences — and report against the baseline on a fixed cadence. Anything that misses its number gets fixed, re-scoped, or cut. We reforecast the budget every quarter in writing.

    Ends with: nothing. This is the part that keeps running.

Deliverables

Everything is written down, and it arrives on a schedule.

No engagement depends on remembering what was said on a call. These are the artifacts, and when you get them.

  • Baseline audit

    Week 1

    What you run today, what it costs, and what it returns — reconciled against your own revenue data rather than platform-reported conversions.

  • Written strategy

    Weeks 2–3

    Channels, budget split, messaging, timeline, and the number each part is expected to return. Approved by you before any spend is committed.

  • Live dashboard

    From week 3

    One view, your data, updated daily. It is the same dashboard we optimize against — there is no internal version with different numbers.

  • Monthly review

    Monthly

    An hour against the baseline: what moved, what did not, what we are changing, and what we would stop if it were our money.

  • Quarterly reforecast

    Quarterly

    Budget reallocated toward what is returning, in writing, with the reasoning attached and the previous quarter’s assumptions marked right or wrong.

Engagement

Three ways to start.

We do not take a percentage of media spend. It is the one pricing model that pays an agency more for spending more of your money.

Fixed fee · 4 weeks

Audit

We read everything you currently run, reconcile it against revenue, and hand back a prioritized plan with numbers attached.

You are free to take that plan to another agency. Some do, and that is a fair outcome.

Monthly retainer

Program

One or more channels run end to end — strategy, build, execution and reporting — measured against the baseline and reforecast quarterly.

Scoped to the channels involved, not to your media budget. Thirty days’ notice, both ways.

Defined scope

Project

A site build, a migration, a tracking rebuild, a campaign launch. Fixed scope, fixed price, a delivery date we commit to in writing.

Handed over documented, in your accounts, with no dependency on us afterwards.

Measurement

You see the same numbers we do.

There is no reporting layer between our view and yours. The dashboard we optimize against is the one you have open, and the baseline it compares to does not move because a quarter went badly.

  • One source of truth

    Platform figures reconciled against your revenue data, so a conversion is counted once.

  • A baseline that holds

    Recorded before we start and never quietly rebased. Improvement is measured against the same line all year.

  • Weekly deltas, monthly narrative

    Numbers move weekly; explanation arrives monthly. You are never waiting on a deck to see a trend.

  • One comparable scale

    Every channel expressed in cost per acquisition, indexed to baseline — so they can be argued about on equal terms.

FAQ

Questions we get asked first.

Search engine optimization, pay-per-click advertising, social media marketing, content creation, email marketing, and website design and development. Most clients start with one channel and add others once the first is returning.

We start from your economics, not from a channel preference. Discovery establishes what a customer is worth to you, how long the buying cycle is, and where your audience already looks for what you sell. The channel mix follows from that — and we tell you which channels we would not use, and why.

Paid campaigns produce usable data within two to four weeks and can be optimized from there. SEO and content are slower — meaningful movement typically takes three to six months, longer in competitive categories. We set that expectation in the written plan rather than after the invoice.

Against the baseline we recorded before starting, using the metrics we agreed in the plan — usually qualified leads, cost per acquisition, and revenue attributed to the channel. Impressions and follower counts are diagnostic, not reportable outcomes.

The audit is a fixed fee. Programs are a monthly retainer scoped to the channels involved. We quote both after the first conversation, and we do not take a percentage of media spend — it is the one pricing model that pays us more for spending more of your money.

No. Most of our work sits alongside an internal marketing lead. We take the channels that need specialist depth or daily attention, and we are happy to hand any of it back once your team can run it — documented, with the accounts in your name.

We are willing to recommend spending less. Every program is measured against numbers agreed in advance, and anything that misses gets fixed or cut rather than quietly carried. That is an uncomfortable model for an agency paid on spend, which is exactly why we don’t use one.

You do. Ad accounts, analytics properties, domains and content are created under your ownership from the first day and stay that way if we stop working together. There is no leverage in holding a client’s data hostage, and an agency that needs it is telling you something.

Mostly business services, software, and considered-purchase e-commerce — categories with a buying cycle long enough that measurement is worth doing properly. If your category is a poor fit for how we work, we will say so on the first call rather than in month four.

Email us with what you are currently spending and on what. We will come back with an honest read on where it is going and whether we can improve it. No obligation.

Contact

Tell us what you’re spending, and on what.

We’ll come back with an honest read on where it’s going and whether we can improve it. No obligation, no deck, and no proposal you didn’t ask for.

Email

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